Step 1: Choosing A Niche

Deciding what to blog about

Before you even think about websites and hosting, you need to ask yourself what you’re going to blog about.

The very first step in creating a profitable blog is properly identifying your niche.

A niche is essentially the general topic or main theme of your blog. When you have a niche, all your blog posts revolve around that main theme. It is essentially all you write about.

When you have a niche, all your posts revolve around that main theme, and that’s essentially all you write about. That’s not to say you can’t break it down further. You will ultimately have your main niche, then categories, and possibly sub-categories.

If you already own a business that you want to promote with your blog, this step is easy. However, if you want your blog to be your business, then now is the time to choose your niche if you haven’t already thought about it.

Here are a few tips to help you define your blog’s niche:

  • Blog about something you enjoy. If you aren’t excited about your topic, it will be hard to keep up with. Who wants that? Also, why would readers be interested if you aren’t?
  • Blog about something with plenty of room for discussion. A blog requires a lot of content to get going and remain interesting. You’ll be at this a long time so make sure you have plenty to talk about.
  • Choose a niche in which you can establish yourself as an authority. Don’t worry if you aren’t the first person to blog about the topic you choose. Don’t fret about this, but do try to come up with a unique angle. I know you can put your own spin on things others are talking about at the same time.

Remember, the goal for any blog should be to become the go-to resource for its niche.

Let’s look at an example:

I have a travel blog, Chickery’s Travels, but travel as a niche is very broad. Therefore, I’ve made it more specific to RV Travel. I have major categories under that niche: Campground Reviews, Destinations, and RV Resources.


Use the worksheet below to help define your niche.